Every year before Christmas Yamaha puts together a national campaign to promote the key products in its brand family going into the holiday season.
Living Music is a national, integrated campaign that encompasses print, digital, and social media.
The centrepieces are a printed catalogue and online sales website, supported by web and social media advertising and in-store point of sale marketing across Yamaha's dealer network.
Living Music aims to reach a wide audience including musicians and hobbyists, as well as gift-givers and parents.
Living Music Website
The Living Music was designed to let users search for sale items and shop online across desktop, tablet, and mobile web browsers.
Living Music Point of Sale
In addition to a catalogue and website, the Living Music campaign is supported by a range of point-of-sale materials placed inside and outside Yamaha dealer locations.
Items included posters, roller banners, swing tags, and floor stickers.